A few goodies from Business Insider's exhaustive list, "57 Behavioral Biases That Make Us Think Irrationally"
- Frequency illusion: Where a word, name or thing you just learned about suddenly appears everywhere.
- Backfire effect: When you reject evidence that contradicts your point of view or statement, even if you know it's true
- Confirmation bias: A tendency people have to believe certain information that confirms what they think or believe in.
- Inter-group bias: We view people in our group differently than we would someone in another group.
- Reactance: The desire to do the opposite of what someone wants you to do, in order to prove your freedom of choice.
- Selective perception: Allowing our expectations to influence how we perceive the world.
- Hyperbolic discounting: The tendency for people to want an immediate payoff rather than a larger gain later on. Most people would rather take $5 now than $7 in a week.
